Send email outreach campaigns

Updated

Short answer

VideoTestimonials sends testimonial requests from Email Outreach in the space menu. Add contacts by hand or from a CSV, write a template containing {magic_link}, which becomes each contact's personal form link, then create a campaign, choose recipients and send now or schedule it. Every email includes an unsubscribe link. Free includes 50 emails; Starter 300, Pro 2,000 and Business 10,000 per month.

Send email testimonial requests to your customers and track their responses.

Step 1: Open Email Requests

  1. Log in to your VideoTestimonials account at https://app.videotestimonials.video.
  2. Open a space and click Email Outreach in the space navigation. The page is titled Email Requests and has four tabs: Contacts, Templates, Campaigns, and Analytics.

Step 2: Add contacts

  1. Go to the Contacts tab.
  2. Add email addresses one by one or import a CSV of contacts. Contacts are where your campaigns pull recipients from.

Step 3: Create a template (optional)

  1. Go to the Templates tab.
  2. Click to create a template. Write the subject and body, use merge variables for personalization ({customer_name}, {your_name}, {company_name}, and {magic_link} for the form link), and save.
  3. Templates are reusable across campaigns โ€” edit in one place to update everywhere.

Step 4: Create a new campaign

  1. Go to the Campaigns tab.
  2. Click New Campaign. The Create Campaign modal opens.
  3. Fill in:
    • Campaign name
    • Email Template (pick one from your Templates tab)
    • Collection Form โ€” the form the email link opens
    • Recipients โ€” All Contacts, Recent Contacts, specific contacts, or By Tags
    • Schedule โ€” send now or schedule for later
  4. Click Create Campaign. A scheduled campaign sends automatically at the chosen time; otherwise click Send Now on the campaign card.

Step 5: Track responses

  1. Go to the Analytics tab to see sent emails and open, click, and response rates for your campaigns.
  2. Submissions that come back appear in your Overview tab, and the campaign counts the contact as responded.

Usage limits

  • Free plan: 50 emails total, 1 campaign per month.
  • Starter: 300 emails / month, 10 campaigns per month.
  • Pro: 2,000 emails / month.
  • Business: 10,000 emails / month.

The page header shows your current month's usage for campaigns and emails.

Frequently asked questions

Which form does the link in a campaign email open?

The one you pick under Collection Form in the first step of Create Campaign: Default Form, or any other active form. Each recipient's link carries their contact and campaign, so clicks and submissions are credited to that campaign. The template must contain the {magic_link} variable for the link to appear.

Can I schedule a campaign to send later?

Yes. In the campaign's last step choose Schedule for Later and pick a date and time; the scheduler checks for due campaigns every 10 minutes and sends them automatically. If you choose Send Now instead, the campaign is saved and goes out when you click Send Now on its card.

Is A/B testing available for email campaigns?

Yes, on the Pro and Business plans. Turn on Enable A/B Testing when creating a campaign to compare two subject lines or two templates, then set the split, the winning metric (open, click or response rate), the test duration, and whether to auto-send the winner.

What happens to contacts who unsubscribe?

Every campaign email includes an Unsubscribe link and a one-click unsubscribe header. Contacts who unsubscribe, and addresses that bounced, are skipped automatically when later campaigns send, so you don't need to remove them by hand.

Want to try this yourself?

The free plan includes 10 video testimonials, 20 text, a Wall of Love embed and CSV import. No credit card, and nothing expires.

Start free
Was this article helpful?