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Testimonial analytics overview

Updated

Short answer

Each VideoTestimonials space has an Analytics tab with four headline numbers: Impressions (widget views), Interactions (video plays and engagement rate), Media Engagement (total and average watch time) and Conversions (new testimonials, as a share of impressions). Choose the last 7 days, 30 days or 3 months. Geography, devices, browsers, traffic sources and UTM campaigns need the Pro or Business plan.

You will learn how to track views, engagement, and conversions for your testimonials using the analytics feature in VideoTestimonials.

Overview of Testimonial Analytics

The analytics feature provides valuable insights into how your testimonials are performing. You can track key metrics such as views, engagement rates, and conversion statistics, helping you understand the effectiveness of your testimonials in driving customer action.

Key Metrics Available

The top of the Analytics page shows four headline cards:

  1. Impressions — total widget views across all embedded widgets.
  2. Interactions — video plays started in your widgets, plus the engagement rate (plays ÷ impressions).
  3. Media Engagement — total watch time on your video testimonials, plus the average.
  4. Conversions — new testimonials added to the space in the period, plus the conversion rate (new testimonials ÷ impressions).

Accessing Testimonial Analytics

To access your testimonial analytics, follow these steps:

  1. Log in to your VideoTestimonials account at https://app.videotestimonials.video.
  2. Navigate to the Analytics section from the dashboard.
  3. Select the time period you want to analyze with the range picker.

Analyzing Your Data

Once you are in the analytics section, you can analyze the data based on different parameters:

1. Time Period Selection

You can choose the time frame for which you want to view analytics. The default is the last 30 days, and you can switch to the last 7 days or the last 3 months.

2. Engagement Insights

  • Impressions: See how many times your widgets were viewed.
  • Interactions: The Engagement Over Time chart plots clicks and video plays against impressions for each day.

3. Conversion Tracking

Monitor how many new testimonials were added to the space in the period. The conversion rate divides that count by impressions.

4. Device and Source Analysis (Pro and Business)

  • Device Stats: Understand whether your audience is viewing your testimonials on mobile or desktop.
  • Top Sources: Identify where your traffic is coming from, allowing you to optimize your marketing efforts.

5. Video Performance Metrics

If you have video testimonials, the Engagement Breakdown shows:

  • Full Completes (videos watched to the end) and Goal Completion (the completion rate).
  • Avg Engagement, the average watch time, to gauge viewer engagement.

Conclusion

By utilizing the analytics feature, you can gain a comprehensive understanding of how your testimonials are performing and make data-driven decisions to enhance your marketing strategy.

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