A/B testing in VideoTestimonials is built into email outreach campaigns: you compare two versions of a testimonial request email and send the better one to the rest of your contacts.
What is A/B Testing?
A/B testing allows you to compare two versions of a testimonial request email (different subject lines, different email content, or both) to see which one gets more opens, clicks, or responses. By analyzing the results, you can make data-driven decisions to enhance your marketing strategy.
Steps to Run A/B Tests on Testimonials
Follow these steps to set up and run A/B tests on your testimonial request emails:
1. Prepare Contacts and Templates
First, make sure the campaign will reach at least two contacts in the test audience (one per variant). To test email content, you also need two email templates.
2. Set Up an A/B Test Campaign
A/B testing is built into email campaigns (available on Pro and Business plans).
- Log in and open the space holding your testimonials.
- Go to Email Outreach from the space top navigation.
- Open the Campaigns tab and click New Campaign.
- Tick Enable A/B Testing. Pick what to test:
- Subject Lines — two subjects, same email (tests open rates)
- Email Content — a second template for Variant B (tests click rates)
- Both — full comparison
- On the last step, under A/B Test Settings, set the Test Audience Size (10–50% of recipients), the Winning Metric (Open Rate, Click Rate, or Response Rate), and the Test Duration (4, 12, 24, or 48 hours, or auto-detect when the result is statistically significant).
3. Define Your Goals
Decide which metric decides the winner. The available metrics are:
- Open Rate
- Click Rate
- Response Rate (who submits a testimonial)
4. Launch Your A/B Test
Once you have set up your campaign and defined your goals:
- Leave Auto-send winner on to send the winning variant to the remaining contacts automatically, then click Create Campaign.
- Monitor the performance of each variant over the specified testing period.
5. Analyze the Results
After the testing period ends, analyze the results:
- Open the campaign from the Campaigns tab to see its A/B Test Results.
- Review the performance metrics for each variant.
- Identify which variant performed better based on your winning metric. If Auto-send winner was off, you can send the winner to the holdout contacts from there.
6. Implement the Winning Variant
Once you have determined the winner:
- Reuse the winning subject line or template in future campaigns.
- Consider running additional tests to further optimize your content.
Conclusion
A/B testing your request emails shows which subject lines and content get more customers to respond. By following these steps, you can make informed decisions that enhance your marketing efforts.